Ali is a native of Dublin, Ireland and has worked in the IT industry on both sides of the Atlantic. He began his career in B2B sales working for Fujitsu and selling large Unix servers/mainframes. In 2008 he founded a software company called Buy4Now focused on online shopping with a particular specialty on eGrocery and store based picking. That business expanded to the US and was successfully sold in 2008. Several different entrepreneurial activities followed this, including providing CRM solutions for Construction Trades, launching a thermo-electric development company, sports punditry and acquiring and subsequently selling (to the PGA tour) a golf software company. Ali lives in Austin Texas, is a Red Sox fan and is a founding member and President of Lone Star Field Hockey Club.